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Research reports

Qualitative research into Chique advertising developments

Chique is to be launched in September of 1978. Two versions of a final commercial for Chique are available. Accordingly,qualitative research was required in order;1. To determine which of the two best conveys;2. To obtain reactions to the packaging...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into Chique advertising developments. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-chique-advertising-developments


Research reports

Qualitative research into Ladbroke's holiday advertising

Ladbrokes Ltd., in conjunction with SJIP Ltd., arecurrently progressing the development of a TV commercialdesigned to expand Ladbrokes share of the holiday campmarket.Consumer research was therefore required in order to:1. Identify the general and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research into Ladbroke's holiday advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-ladbroke-s-holiday-advertising


Research reports

Qualitative research on Veuve Du Vernay advertising

Four advertising concept alternatives for Veuve duVernay has been developed in a fairly finishedPress form. The research was therefore required toevaluate these alternatives against targeted market attitudes to buying, servingand receiving Veuve du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-veuve-du-vernay-advertising


Research reports

Body Mist advertising research

This research studied the communication of the new BodyMist commercial. The research was in two stages. Thefirst stage quickly examined three films before the advertisements went onair, and a verbal report was made. The second stage ofthe research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/body-mist-advertising-research


Research reports

Dulux and competitive advertising

The general objectives of this research were to examineconsumers' reactions to Dulux and competitive 1976advertising in order to assist in the development ofDulux's 1977 advertising. In-depth interviews with asmall sample of consumers were used as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/dulux-and-competitive-advertising


Research reports

Yorkie commercial research

The objectives of the research were to examine reactionsto the new Yorkie commercial, with a view to providingguidelines for future advertising development. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Yorkie commercial research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/yorkie-commercial-research


Research reports

Qualitative research into a 30% Bran Flakes advertising development

Earlier qualitative research by CRAM Ltd in March 1976 indicated that of all the advertising approachesdeveloped by JWT Ltd. for 30% Bran Flakes, the mostfruitful was 'Town Mouse'.This has now been developed into a finished form, andaccordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into a 30% Bran Flakes advertising development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-30-bran-flakes-advertising-development


Research reports

Distalgesic advertising research

The primary research objective was to establishwhether the series of advertisements adequatelycommunicates Distalgesic's versatility;2. To establish GP's responses to each advertisementin terms of its initial impact, appeal andcredibility;3. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Distalgesic advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/distalgesic-advertising-research


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising